Examining the Product and Service-Centric Website Features and Functions Offered by European Fashion Retailers Following the COVID-19 Pandemic, Richard Heiens, Ravi Narayanaswamy
Association of Marketing Theory and Practice Proceedings 2023

An Exploratory Examination of the Relationship between Digital Traffic Channels and Web Sales for Hedonic Products, Ravi Narayanaswamy, Richard Heiens
Association of Marketing Theory and Practice Proceedings 2021

An Exploratory Examination of the Impact of Customer Service Features on Conversion Rates for Online Retailers, Richard Heiens, Ravi Narayanaswamy, Emily Siegfried
Association of Marketing Theory and Practice Proceedings 2021