Part of the Marketing Commons

Works by Ralph C. Allen in Marketing

2015

Assessing a Marketing Program: One Department's Journey, Jacqueline K. Eastman, Ralph C. Allen
Jacqueline K. Eastman

2003

A Framework for Assessing Student Learning in an MBA Program, Claude R. Superville, Johnnie Williams, Jacqueline K. Eastman, Ralph C. Allen
Jacqueline K. Eastman

2001

Developing a MBA Assessment Program: Guidance from the Literature and One Program’s Experience, Jacqueline K. Eastman, Ralph C. Allen, Claude R. Superville
Jacqueline K. Eastman

1999

Assessing a Marketing Program: One Department's Journey, Jacqueline K. Eastman, Ralph C. Allen
Jacqueline K. Eastman