Confronting New Realities: Factors Impacting Adoption and Success of Online Marketing Education in the Caribbean, Neleen S. Leslie-Piper, Celia McKoy, Petula Senior
Association of Marketing Theory and Practice Proceedings 2023

Understanding Differences in the Dimensions of Brand Loyalty Among Generational Cohorts in the Carbonated Beverage Category, Neleen S. Leslie-Piper, Petula Senior
Journal of Applied Marketing Theory

Understanding Differences in the Dimensions of Brand Loyalty among Generational Cohorts in the Carbonated Beverage Category, Neleen Leslie, Petula Senior
Association of Marketing Theory and Practice Proceedings 2018