Developing Scale of Tourists’ Attitude Toward Culture Souvenirs, Wei Wang, Gallayanee Yaoyuneyong, Pauline Sullivan, Brigitte Burgess
Association of Marketing Theory and Practice Proceedings 2019

A Model for Perceived Destination Value and Tourists' Souvenir Intentions, Wei Wang, Gallayanee Yaoyuneyong, Pauline Sullivan, Brigitte W. Burgess
Journal of Applied Marketing Theory

Travel Motivation Influence Attitudes toward Cultural Souvenirs and Travel Intentions, Wei Wang, Gallayanee Yaoyuneyong, Pauline Sullivan, Brigitte Burgess
Association of Marketing Theory and Practice Proceedings 2018

Modeling the Relationship between Destination Perceived Value and Tourist Souvenir Buying Intention, Wei Wang, Gallayanee Yaoyuneyong, Pauline Sullivan
Association of Marketing Theory and Practice Proceedings 2017