Nigerian Consumers and their Purchase Intentions for Global Brands, Al Rosenbloom, James Haefner, Olutayo Otubanjo
Association of Marketing Theory and Practice Proceedings 2013

Differentiating Financial Service Brands Through the Multilayered Service Strategy (MSS): some Insights Insights from the Resource Based View of the Firm, Olutayo Otubanjo
Association of Marketing Theory and Practice Proceedings 2013