Destruction and Reconstruction of Corporate Reputation in the International Business Network Context, Nikolina Koporcic, Maria Ivanova-Gongne, Jan-Åke Törnroos, Olga Dziubaniuk
Association of Marketing Theory and Practice Proceedings 2022

Communicating Temporary Brick-and-Mortar Store Closures During Covid-19 Lockdowns in the UK, Zsofia Toth, Tristan Emerson, Nikolina Koporcic, Sally McKechnie, Muzna Shehzad
Association of Marketing Theory and Practice Proceedings 2022

Dynamics of Business Decision Making: Understanding the Role of Emotions, Nikolina Koporcic, Miika Nietola
Association of Marketing Theory and Practice Proceedings 2019

Actor-Resource-Activity (ARA) Model for Studying Interactive Network Branding in Business Relationships, Nikolina Koporcic
Association of Marketing Theory and Practice Proceedings 2017