Use of Ethnic/Culturally Based Incongruent Cues in Informational versus Transformational Advertising, Neleen Leslie
Association of Marketing Theory and Practice Proceedings 2019

Understanding Differences in the Dimensions of Brand Loyalty among Generational Cohorts in the Carbonated Beverage Category, Neleen Leslie, Petula Senior
Association of Marketing Theory and Practice Proceedings 2018

Individualism vs. Collectivism and Masculinity vs. Femininity's Effect on Brand Loyalty among Diverse Consumers in the United States, Neleen Leslie
Association of Marketing Theory and Practice Proceedings 2015

The State of Multicultural Marketing & Advertising, Neleen Leslie
Association of Marketing Theory and Practice Proceedings 2015

Brand Engagement in Self Concept (BESC) among Millennials in the United States, Neleen Leslie, Jaejin Lee
Association of Marketing Theory and Practice Proceedings 2014