Overcoming Information Overload in Retail Environments: Imagination and Sales Promotion in a Wine Context, Seth Ketron, Nancy Spears, Bo Dai
Bo Dai

Overcoming Information Overload in Retail Environments: Imagination and Sales Promotion in a Wine Context, Seth Ketron, Nancy Spears, Bo Dai
Department of Marketing Faculty Publications

(x) Overcoming Information Overload in Retail Environments: Imagination and Sales Promotion in a Wine Context, Seth Ketron, Nancy Spears, Bo Dai
Bo Dai

Toward An Understanding Of Brand Loyalty In Tough Economic Times: The Role Of Optimum Stimulation Level, Eric Van Steenburg, Nancy Spears
Association of Marketing Theory and Practice Proceedings 2011