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Part of the Marketing Commons

Works by Michelle van Solt in Marketing

2019

Pleasure and Pain: The Role of Anticipated Pleasure on Time of Consumption and Pain of Payment, Patricia T. Gouveia, Michelle van Solt, Alexandra Rodriguez-Aguirre
Association of Marketing Theory and Practice Proceedings 2019

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2018

#FOMO: How the Fear of Missing Out Drives Consumer Purchase Decisions, Michelle van Solt, Jessica Rixom, Kimberly Taylor
Association of Marketing Theory and Practice Proceedings 2018

PDF

 
 

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