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Pleasure and Pain: The Role of Anticipated Pleasure on Time of Consumption and Pain of Payment, Patricia T. Gouveia, Michelle van Solt, Alexandra Rodriguez-Aguirre Association of Marketing Theory and Practice Proceedings 2019
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#FOMO: How the Fear of Missing Out Drives Consumer Purchase Decisions, Michelle van Solt, Jessica Rixom, Kimberly Taylor Association of Marketing Theory and Practice Proceedings 2018
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