Advertising the Accounting Firm: A Review with Managerial Suggestions, C. David Shepherd, Marilyn M. Helms
C. David Shepherd

Total Quality Management Measures: Reliability and Validity Issues, C. David Shepherd, Marilyn M. Helms
C. David Shepherd

Japanese Marketing: A Review, C. David Shepherd, Marilyn M. Helms, Rodney C. Tillotson
C. David Shepherd

A Comprehensive Selection Process: The Key to Salesforce Retention, C. David Shepherd, Marilyn M. Helms, Paula J. Haynes
C. David Shepherd