Part of the Marketing Commons

Works by Marie Kraska in Marketing

2015

Beyond Amateurism: The Rebranding of Major College Athletics, Dallas D. Branch Jr., Olin L. Adams, Marie Kraska
Journal of Applied Marketing Theory

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Larger Beyond Amateurism: The Rebranding of Major College Athletics, Dallas Branch Jr., Olin L. Adams, Marie Kraska
Association of Marketing Theory and Practice Proceedings 2015