Part of the Marketing Commons

Works by Magdoleen Ierlan in Marketing

2023

Effects of Online Consumer Ratings on Persuasion, Magdoleen Ierlan
Association of Marketing Theory and Practice Proceedings 2023

PDF

2013

Influence of Atypical Choices by Dissociative and Aspirational Reference Groups on Preferences of Consumers Varying on Social Comparison Proneness, Magdoleen Ierlan
Association of Marketing Theory and Practice Proceedings 2013

PDF