Part of the Marketing Commons

Works by Lynn W. McGee in Marketing

2017

Internationalizing U.S. Master’s Universities: Emerging Opportunities for Marketing Faculty, Lynn W. McGee, Inga Poetzl
Association of Marketing Theory and Practice Proceedings 2017

PDF

2015

Let the Mayhem Begin: Branding a Public University, Lynn W. McGee
Association of Marketing Theory and Practice Proceedings 2015

2013

Marketing Faculty and Marketing Staff: Framework of Shared Opportunity, Lynn W. McGee
Association of Marketing Theory and Practice Proceedings 2013

PDF

2010

Consumer-Led Brand Development for a University Athletics Program, Lynn W. McGee
Journal of Applied Marketing Theory

PDF

Implementing the Customer Relationship Paradigm in Sports Marketing, Lynn W. McGee
Association of Marketing Theory and Practice Proceedings 2010

PDF