The Role of Consumer Self-Concept, Gary R. Holmes, Clinton Amos, Lixuan Zhang
Association of Marketing Theory and Practice Proceedings 2018

Location-Based Social Features for Meeting Strangers Online – Who Uses Them?, Lixuan Zhang, Yilin Chen
Association of Marketing Theory and Practice Proceedings 2015

Information Disclosure on a Chinese Social Media Platform, Lixuan Zhang, Clinton Amos, Iryna Pentina, BJ Blackwood
Association of Marketing Theory and Practice Proceedings 2014

Content and Design Characteristics of Chinese Corporate Homepages, Lixuan Zhang, Sufen Tian, Patti Miles
Association of Marketing Theory and Practice Proceedings 2013