Part of the Marketing Commons

Works by Lingling Zhang in Marketing

2022

From Customizing Products to Possessive Bonds: The Role of Consumer Involvement and Consumer Privacy Concern, Hua Chang, Lingling Zhang
Association of Marketing Theory and Practice Proceedings 2022

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2018

Psychological Contract Breach and Customer Satisfaction: A Study of Online Shopping, Hua Chang, Lingling Zhang
Association of Marketing Theory and Practice Proceedings 2018

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