Part of the Marketing Commons

Works by Linda G. Mullen in Marketing

2021

Course Management Systems in the Classroom: Available Software and Tools, Associated Benefits and Problems, and the Usage in a Variety of Settings - The Online Course, the Hybrid Course, and the Administrative Tool, Linda G. Mullen, Constance Campbell, John Swearingen
Constance Campbell

2019

Use of Social Media by Sales Students for First Post-Graduation Job-Search: An Exploratory Study, Linda G. Mullen, Randy S. Stuart, Michael L. Thomas
Association of Marketing Theory and Practice Proceedings 2019

PDF

2017

The Service Learning Faculty/Facilitator Relationship: Tips for a Successful Relationship, Moya L. Alfonso, Linda G. Mullen, Wendy Denton
Moya L. Alfonso

Implementing Design-thinking Projects in the Sales Classroom, Lindsay R.L. Larson, Linda G. Mullen
Lindsay R.L. Larson

The Impact of Shadowing Within a University Sales Program, Linda G. Mullen, Lindsay R.L. Larson
Lindsay R.L. Larson

Let's Sashay with a Sales Manager: Interactive Learning in a Sales Management Class, Linda G. Mullen, Lindsay R.L. Larson
Lindsay R.L. Larson

The Effect of Antecedent Mood on Customer Loyalty Intentions: A Mood by Gender Interaction, Michael L. Thomas, Lindsay R.L. Larson, Linda G. Mullen
Lindsay R.L. Larson

The Impact of Shadowing Within a University Sales Program, Linda G. Mullen, Lindsay R.L. Larson
Linda G. Mullen

Let's Sashay with a Sales Manager: Interactive Learning in a Sales Management Class, Linda G. Mullen, Lindsay R.L. Larson
Linda G. Mullen

The Effect of Antecedent Mood on Customer Loyalty Intentions: A Mood by Gender Interaction, Michael L. Thomas, Lindsay R.L. Larson, Linda G. Mullen
Linda G. Mullen

Implementing Design-thinking Projects in the Sales Classroom, Lindsay R.L. Larson, Linda G. Mullen
Linda G. Mullen

White-Collar Crime and its Application to Business Ethics, Linda G. Mullen, John P. Fraerich, Suzanne Nasco
Linda G. Mullen

Interviewing the Fraudsters: An Update to the Male White-Collar Criminal Profile, Linda G. Mullen, Debra Sinclair, Michael L. Thomas
Linda G. Mullen

The Creole Connection: What Happens Next?, Michael L. Thomas, Linda G. Mullen
Linda G. Mullen

The Service Learning Faculty/Facilitator Relationship: Tips for a Successful Relationship, Moya L. Alfonso, Linda G. Mullen, Wendy Denton
Linda G. Mullen

Successful Cause-Related Marketing Partnering as a Means to Aligning Corporate and Philanthropic Goals: An Empirical Study, Michael L. Thomas, Linda G. Mullen, John P. Fraerich
Linda G. Mullen

Illegal Questioning: a Study of Marketing Students’ Recent Interview Experiences During Their Career Searches, Linda G. Mullen, Ramendra Thakur, Kyle Hensel
Linda G. Mullen

A Student Remembers - Perceptions 30 Years Later, Linda G. Mullen, Katherine B. Frazier
Linda G. Mullen

Designing Process-oriented Guided-inquiry Activities: a New Innovation for Marketing Classes, Dena Hale, Linda G. Mullen
Linda G. Mullen

Competing in the Age of Wal-Mart: A Boutique Business Case Study, Linda G. Mullen, Michael L. Thomas, Michael P. McDonald
Linda G. Mullen

Introducing Leadership Styles in a PBL Exercise, Linda G. Mullen, Michael L. Thomas
Linda G. Mullen

Growing Marketing Majors: From Sales Class to Sales Centers, Linda G. Mullen, Joel Whalen, Jimmy Peltier, Terry Loe, Robert Erffmeyer
Linda G. Mullen

Interviewing the Fraudsters: An Update to the White-Collar Criminal Profile, Linda G. Mullen, Debra T. Sinclair, Michael L. Thomas
Linda G. Mullen

Competing in the Age of Wal-Mart: A Boutique Business Case Study, Linda G. Mullen, Michael L. Thomas, Michael P. McDonald
Michael L. Thomas

The Effect of Antecedent Mood on Customer Loyalty Intentions: A Mood by Gender Interaction, Michael L. Thomas, Lindsay R.L. Larson, Linda G. Mullen
Michael L. Thomas

Successful Cause-Related Marketing Partnering as a Means to Aligning Corporate and Philanthropic Goals: An Empirical Study, Linda G. Mullen, Michael L. Thomas
Michael L. Thomas

Successful Cause-Related Marketing Partnering as a Means to Aligning Corporate and Philanthropic Goals: An Empirical Study, Michael L. Thomas, Linda G. Mullen, John P. Fraerich
Michael L. Thomas

The Creole Connection: What Happens Next?, Michael L. Thomas, Linda G. Mullen
Michael L. Thomas

Interviewing the Fraudsters: An Update to the Male White-Collar Criminal Profile, Linda G. Mullen, Debra Sinclair, Michael L. Thomas
Michael L. Thomas

Introducing Leadership Styles in a PBL Exercise, Linda G. Mullen, Michael L. Thomas
Michael L. Thomas

Successful Cause-Related Marketing Partnering as a Means to Aligning Corporate and Philanthropic Goals: An Empirical Study, Linda G. Mullen, Michael L. Thomas
Linda G. Mullen

Attribute Satiation - An Exploratory Analysis of the Construct, Linda G. Mullen, Hemant Patwardham
Linda G. Mullen

Show Me the Money!, Linda G. Mullen, Dena Hale
Linda G. Mullen

The Google Online Marketing Challenge: A Learning Initiative, Linda G. Mullen
Linda G. Mullen

Where Do Bad Ethics Begin: A Study of Marketing Students' Early Impressions of Unethical Behavior in an Organization, Linda G. Mullen
Linda G. Mullen

From Birth to Death: The Evolution of a Recent Physicians' Hiring Practice, Linda G. Mullen, Kyle Hensel
Linda G. Mullen

Course Management Systems in the Classroom: Available Software and Tools, Associated Benefits and Problems, and the Usage in a Variety of Settings - The Online Course, the Hybrid Course, and the Administrative Tool, Linda G. Mullen, Constance Campbell, John Swearingen
Linda G. Mullen

Interviewing the Fraudsters: An Update to the White-Collar Criminal Profile, Linda G. Mullen, Debra T. Sinclair, Michael L. Thomas
Michael L. Thomas

Competing in the Age of Wal-Mart: A Boutique Business Case Study, Michael L. Thomas, Linda G. Mullen, Michael P. McDonald
Michael L. Thomas

Increased Word-of-Mouth via Strategic Cause-Related Marketing, Michael L. Thomas, Linda G. Mullen, John P. Fraedrich
Michael L. Thomas

Assessment of Oral Presentations in an Undergraduate Accounting Program: An Application of Videotapes, Role Plays and Student Involvement, Leslie B. Fletcher, Linda G. Mullen, Gloria J. Stuart
Association of Marketing Theory and Practice Proceedings 2017

PDF

This Site is Currently Under Construction, Linda G. Mullen
Linda G. Mullen

2016

The Service Learning Faculty/Facilitator Relationship: Tips for a Successful Relationship, Moya L. Alfonso, Linda G. Mullen, Wendy Denton
Department of Marketing Faculty Presentations

The Impact of Shadowing Within a University Sales Program, Linda G. Mullen, Lindsay R.L. Larson
Department of Marketing Faculty Presentations

(x) The Impact of Shadowing Within a University Sales Program, Linda G. Mullen, Lindsay R.L. Larson
Lindsay R.L. Larson

Implementing Design-thinking Projects in the Sales Classroom, Lindsay R.L. Larson, Linda G. Mullen
Department of Marketing Faculty Presentations

The Impact of Shadowing within a University Sales Program, Linda G. Mullen, Lindsay R.L. Larson
Association of Marketing Theory and Practice Proceedings 2016

PDF

(x) Implementing Design-thinking Projects in the Sales Classroom, Lindsay R.L. Larson, Linda G. Mullen
Lindsay R.L. Larson

Innovations in Sales Shadowing Programs: Process and Outcomes, Linda G. Mullen, Lindsay R.L. Larson
Linda G. Mullen

2014

(x) The Effect of Antecedent Mood on Customer Loyalty Intentions: A Mood by Gender Interaction., Michael L. Thomas, Lindsay R.L. Larson, Linda G. Mullen
Michael L. Thomas

(x) The Effect of Antecedent Mood on Customer Loyalty Intentions: a Mood by Gender Interaction, Lindsay R.L. Larson, Michael L. Thomas, Linda G. Mullen
Lindsay R.L. Larson

The Effect of Antecedent Mood On Customer Loyalty Intentions: A Mood-By-Gender Interaction, Michael L. Thomas, Lindsay R.L. Larson, Linda G. Mullen
Linda G. Mullen

2013

Let's Sashay with a Sales Manager: Interactive Learning in a Sales Management Class, Linda G. Mullen, Lindsay R.L. Larson
Department of Marketing Faculty Presentations

Growing Marketing Majors: From Sales Class to Sales Centers, Linda G. Mullen, Joel Whalen, Jimmy Peltier, Terry Loe, Robert Erffmeyer
Department of Marketing Faculty Presentations

Growing Marketing Majors: From Sales Class to Sales Centers, Linda G. Mullen, Joel Whalen, Jimmy Peltier, Terry Loe, Robert C. Erffmeyer
Linda G. Mullen

Let’s Sashay with a Sales Manager: Interactive Learning in a Sales Management Class, Linda G. Mullen, Lindsay R.L. Larson
Linda G. Mullen

(x) Let's Sashay with a Sales Manager: Interactive Learning in a Sales Management Class, Linda G. Mullen, Lindsay R.L. Larson
Lindsay R.L. Larson

The Effect of Antecedent Mood on Customer Loyalty Intentions: A Mood by Gender Interaction, Michael L. Thomas, Lindsay R.L. Larson, Linda G. Mullen
Department of Marketing Faculty Presentations

(x) The Effect of Antecedent Mood On Customer Loyalty Intentions: A Mood-By-Gender Interaction, Michael L. Thomas, Lindsay R.L. Larson, Linda G. Mullen
Michael L. Thomas

The Effect of Antecedent Mood On Customer Loyalty Intentions: A Mood-By-Gender Interaction, Michael L. Thomas, Lindsay R.L. Larson, Linda G. Mullen
Linda G. Mullen

(x) The Effect of Antecedent Mood on Customer Loyalty Intentions: A Mood by Gender Interaction, Michael L. Thomas, Lindsay R.L. Larson, Linda G. Mullen
Lindsay R.L. Larson

The Effect of Antecedent Mood On Customer Loyalty Intentions: A Mood-By-Gender Interaction, Michael L. Thomas, Lindsay Larson, Linda G. Mullen
Association of Marketing Theory and Practice Proceedings 2013

PDF

2012

Interviewing the Fraudsters: An Update to the Male White-Collar Criminal Profile, Linda G. Mullen, Debra Sinclair, Michael L. Thomas
Department of Marketing Faculty Publications

Interviewing the Fraudsters: An Update to the White-Collar Criminal Profile, Linda G. Mullen, Debra T. Sinclair, Michael L. Thomas
Department of Marketing Faculty Presentations

2011

(x) Increased Word-of-Mouth via Strategic Cause-Related Marketing, Michael L. Thomas, Linda G. Mullen, John P. Fraedrich
Michael L. Thomas

Successful Cause-Related Marketing Partnering as a Means to Aligning Corporate and Philanthropic Goals: An Empirical Study, Michael L. Thomas, Linda G. Mullen, John P. Fraedrich
Department of Marketing Faculty Publications

Competing in the Age of Wal-Mart: A Boutique Business Case Study, Linda G. Mullen, Michael L. Thomas, Michael P. McDonald
Department of Marketing Faculty Publications

(x) Competing in the Age of Wal-Mart: A Boutique Business Case Study, Linda G. Mullen, Michael L. Thomas, J. Michael McDonald
Linda G. Mullen

(x) Successful Cause-Related Marketing Partnering as a Means to Aligning Corporate and Philanthropic Goals: An Empirical Study, Michael L. Thomas, Linda G. Mullen, John P. Fraedrich
Linda G. Mullen

(x) Successful Cause-Related Marketing Partnering as a Means to Aligning Corporate and Philanthropic Goals: An Empirical Study, Michael L. Thomas, John P. Fraedrich, Linda G. Mullen
Michael L. Thomas

(x) Competing in the Age of Wal-Mart: A Boutique Business Case Study, Michael L. Thomas, Linda G. Mullen, J. Michael McDonald
Michael L. Thomas

Increased Word-of-Mouth via Strategic Cause-Related Marketing, Michael L. Thomas, Linda G. Mullen, John P. Fraedrich
Department of Marketing Faculty Publications

2010

White-Collar Crime and its Application to Business Ethics, Linda G. Mullen, John P. Fraerich, Suzanne Nasco
Department of Marketing Faculty Publications

(x) Successful CRM Partnering as a Means to Aligning Corporate and Philanthropic Goals: An Empirical Study, Michael L. Thomas, John P. Fraedrich, Linda G. Mullen
Michael L. Thomas

2009

The Google Online Marketing Challenge: A Learning Initiative, Linda G. Mullen
Department of Marketing Faculty Presentations

Designing Process-oriented Guided-inquiry Activities: a New Innovation for Marketing Classes, Dena Hale, Linda G. Mullen
Department of Marketing Faculty Publications

Competing in the Age of Wal-Mart: A Boutique Business Case Study, Michael L. Thomas, Linda G. Mullen, Michael P. McDonald
Department of Marketing Faculty Presentations

Successful Cause-Related Marketing Partnering as a Means to Aligning Corporate and Philanthropic Goals: An Empirical Study, Linda G. Mullen, Michael L. Thomas
Department of Marketing Faculty Presentations

Introducing Leadership Styles in a PBL Exercise, Linda G. Mullen, Michael L. Thomas
Department of Marketing Faculty Publications

The Creole Connection: What Happens Next?, Michael L. Thomas, Linda G. Mullen
Department of Marketing Faculty Publications

PDF

(x) The Creole Connection: What Happens Next, Michael L. Thomas, Linda G. Mullen
Michael L. Thomas

2008

Attribute Satiation - An Exploratory Analysis of the Construct, Linda G. Mullen, Hemant Patwardham
Department of Marketing Faculty Presentations

A Student Remembers - Perceptions 30 Years Later, Linda G. Mullen, Katherine B. Frazier
Department of Marketing Faculty Publications

2007

Show Me the Money!, Linda G. Mullen, Dena Hale
Department of Marketing Faculty Presentations

Illegal Questioning: a Study of Marketing Students’ Recent Interview Experiences During Their Career Searches, Linda G. Mullen, Ramendra Thakur, Kyle Hensel
Department of Marketing Faculty Publications

2006

Where Do Bad Ethics Begin: A Study of Marketing Students' Early Impressions of Unethical Behavior in an Organization, Linda G. Mullen
Department of Marketing Faculty Presentations

2005

From Birth to Death: The Evolution of a Recent Physicians' Hiring Practice, Linda G. Mullen, Kyle Hensel
Department of Marketing Faculty Presentations

Course Management Systems in the Classroom: Available Software and Tools, Associated Benefits and Problems, and the Usage in a Variety of Settings - The Online Course, the Hybrid Course, and the Administrative Tool, Linda G. Mullen, Constance Campbell, John Swearingen
Department of Marketing Faculty Presentations