Brand Me: How LinkedIn Training Improves Personal Branding by influencing Self-esteem and Job Search Self-efficacy by generating an All-Star profile, Christopher Leo, Timothy Halloran, Carlos Valdez, Leslie Connell, Jennifer Morin
Association of Marketing Theory and Practice Proceedings 2023

Professional Networking and Personal Branding with Linkedin During The COVID-19 Pandemic: Personality, Impression Management, and Dirtiness in Digital Contexts, Carlos Valdez, Leslie Connell, Christopher Leo, Jennifer Morin
Association of Marketing Theory and Practice Proceedings 2022