An Assessment of Business Ethics in a Technology-Driven Environment: Consumer Attitudes Germane to an Emerging Array of Strategic Initiatives, Sam Fullerton, Larry Neale
Association of Marketing Theory and Practice Proceedings 2015

Perception of Questionable Behaviors Undertaken by Consumers in the Marketplace: Does the Size of the Loss Impact the Level of Acceptance Associated with an Action?, Sam Fullerton, Larry Neale
Association of Marketing Theory and Practice Proceedings 2011

Attitudes towards Consumer Transgressions in the Marketplace, Sam Fullerton, Larry Neale
Association of Marketing Theory and Practice Proceedings 2010