Sophisticated vs. Rugged: Examining Gendered Brand Communication Styles and Social Media Engagement, Joanne T. Cao, Jamye Foster, Gallayanee S. Yaoyuneyong, Lacey K. Wallace
Journal of Applied Marketing Theory

Yours, Mine, or Ours? Exploring the Role of Cultural Values in Sharing Economy Services, Lacey K. Wallace, Joanne T. Cao
Association of Marketing Theory and Practice Proceedings 2020