Part of the Marketing Commons

Works by Kyoungmi Kim in Marketing

2016

Share of Wallet in Loyalty Research: Issues and a Methodology to Address Them, Arthur W. Allaway, Kyoungmi Kim, David Berkowitz
Association of Marketing Theory and Practice Proceedings 2016

PDF

2011

Customer’s Perceptions of Authenticity in a Service Encounter, Hyunju Shin, Kyoungmi Kim, Sharon E. Beatty
Hyunju Shin

 

Customer’s Perceptions of Authenticity in a Service Encounter, Hyunju Shin, Kyoungmi Kim, Sharon E. Beatty
Hyunju Shin