Part of the Marketing Commons

Works by Kungpo Tao in Marketing

2014

Moderating Effects of Service Guarantee, Service Relationship, and Perceived-risk on Customer Satisfaction, Kungpo Tao
Association of Marketing Theory and Practice Proceedings 2014

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2013

Cognitive Dissonance and Online World of Mouth, Kungpo Tao, Yan Jin
Association of Marketing Theory and Practice Proceedings 2013

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