Understanding Online Brand Communities: Netnographic Study of Apple iPhone Consumers, May Aung, Keija Wu, Laila Rohani, Khalil Rohani
Association of Marketing Theory and Practice Proceedings 2013

A Framework for Cross-Cultural Consumer Research, Laila Shin Rohani, Khalil Rohani
Association of Marketing Theory and Practice Proceedings 2011

One Step Closer to the Field: Visual Method in Marketing and Consumer Research, Laila Rohani, May Aung, Khalil Rohani
Association of Marketing Theory and Practice Proceedings 2011