Part of the Marketing Commons

Works by Kevin L. Eastman in Marketing

2021

Reaching the Price Conscious Consumer: the Impact of Personality, Generational Cohort and Social Media Use, Jacqueline K. Eastman, Rajesh Iyer, Kevin L. Eastman, Sianne Gordon-Wilson, Pratik Modi
Jacqueline K. Eastman

2020

Reaching the Price Conscious Consumer: the Impact of Personality, Generational Cohort and Social Media Use, Jacqueline K. Eastman, Rajesh Iyer, Kevin L. Eastman, Sianne Gordon-Wilson, Pratik Modi
Department of Marketing Faculty Publications

Encouraging Consumer Charitable Behavior: The Impact of Charitable Motivations, Gratitude, and Materialism, Dora E. Bock, Jacqueline K. Eastman, Kevin L. Eastman
Jacqueline K. Eastman

When Good Business Relationships Go Bad: A Quantitative Analysis of Dark Side Variables in Mature Supply Chain Relationships, Heather Monteiro, Jacqueline K. Eastman, David Shepherd, Kevin L. Eastman, Karl Manrodt, Dora Bock
Jacqueline K. Eastman

The Impact of Cognitive Age on Materialism, Status Consumption and Loyalty Proneness on the Indian Elderly, Rajesh Iyer, Jaqueline K. Eastman, Ruppal W. Sharma, Kevin L. Eastman
Jacqueline K. Eastman

The Impact of Personality and Social Media Use on Price Consciousness, Jaqueline K. Eastman, Rajesh Iyer, Kevin L. Eastman, Sianne Gordon-Wilson, Pratik Modi
Jacqueline K. Eastman

The Impact of Cognitive Age on Materialism, Status Consumption and Loyalty Proneness on the Indian Elderly, Rajesh Iyer, Jaqueline K. Eastman, Ruppal W. Sharma, Kevin L. Eastman
Kevin Eastman

2019

When Good Business Relationships Go Bad: A Quantitative Analysis of Dark Side Variables in Mature Supply Chain Relationships, Heather Monteiro, Jacqueline K. Eastman, David Shepherd, Kevin L. Eastman, Karl Manrodt, Dora E. Bock
Department of Marketing Faculty Publications

The Impact of Personality and Social Media Use on Price Consciousness, Jaqueline K. Eastman, Rajesh Iyer, Kevin L. Eastman, Sianne Gordon-Wilson, Pratik Modi
Department of Marketing Faculty Publications

2017

The Impact of Cognitive Age on Materialism, Status Consumption and Loyalty Proneness on the Indian Elderly, Rajesh Iyer, Jaqueline K. Eastman, Ruppal W. Sharma, Kevin L. Eastman
Department of Marketing Faculty Publications

2016

Conceptualizing a Model of Status Consumption Theory: An Exploration of the Antecedents and Consequences of the Motivation to Consume for Status, Jacqueline K. Eastman, Kevin L. Eastman
Kevin Eastman

Conceptualizing a Model of Status Consumption Theory: An Exploration of the Antecedents and Consequences of the Motivation to Consume for Status, Jacqueline K. Eastman, Kevin L. Eastman
Kevin Eastman

Encouraging Consumer Charitable Behavior: The Impact of Charitable Motivations, Gratitude, and Materialism, Dora E. Bock, Jacqueline K. Eastman, Kevin L. Eastman
Kevin Eastman

Encouraging Charitable Behaviors: The Impact of Charitable Motivations and Materialism, Jacqueline K. Eastman, Dora Bock, Kevin L. Eastman
Kevin Eastman

Improving Undergraduate Student Satisfaction with the Consumer Behavior Course: Will Interactive Technology Help?, Jacqueline K. Eastman, Rajesh Iyer, Kevin L. Eastman
Kevin Eastman

Business Students' Perceptions, Attitudes, and Satisfaction with Interactive Technology: An Exploratory Study, Jacqueline K. Eastman, Rajesh Iyer, Kevin L. Eastman
Kevin Eastman

Perceptions of Status Consumption and the Economy, Jacqueline K. Eastman, Kevin L. Eastman
Kevin Eastman

Improving Undergraduate Student Satisfaction with the Consumer Behavior Course: Will Interactive Technology Help?, Jacqueline K. Eastman, Rajesh Iyer, Kevin L. Eastman
Kevin Eastman

Business Students' Perceptions, Attitudes, and Satisfaction with Interactive Technology: An Exploratory Study, Jacqueline K. Eastman, Rajesh Iyer, Kevin L. Eastman
Kevin Eastman

Encouraging Consumer Charitable Behavior: The Impact of Charitable Motivations, Gratitude, and Materialism, Dora E. Bock, Jacqueline K. Eastman, Kevin L. Eastman
Kevin Eastman

Perceptions of Status Consumption and the Economy, Jacqueline K. Eastman, Kevin L. Eastman
Kevin Eastman

Encouraging Charitable Behaviors: The Impact of Charitable Motivations and Materialism, Jacqueline K. Eastman, Dora Bock, Kevin L. Eastman
Kevin Eastman

Perceptions of Status Consumption and the Economy, Jacqueline K. Eastman, Kevin L. Eastman
Kevin Eastman

Perceptions of Status Consumption and the Economy, Jacqueline K. Eastman, Kevin L. Eastman
Kevin Eastman

Encouraging Consumer Charitable Behavior: The Impact of Charitable Motivations, Gratitude, and Materialism, Dora E. Bock, Jacqueline K. Eastman, Kevin L. Eastman
Department of Marketing Faculty Publications

Encouraging Charitable Behaviors: The Impact of Charitable Motivations and Materialism, Jacqueline K. Eastman, Dora E. Bock, Kevin L. Eastman
Jacqueline K. Eastman

Conceptualizing a Model of Status Consumption Theory: An Exploration of the Antecedents and Consequences of the Motivation to Consume for Status, Jacqueline K. Eastman, Kevin L. Eastman
Jacqueline K. Eastman

Encouraging Charitable Behaviors: The Impact of Charitable Motivations and Materialism, Jacqueline K. Eastman, Dora E. Bock, Kevin L. Eastman
Department of Marketing Faculty Publications

2015

Perceptions of Status Consumption and the Economy, Jacqueline K. Eastman, Kevin L. Eastman
Jacqueline K. Eastman

Improving Undergraduate Student Satisfaction with the Consumer Behavior Course: Will Interactive Technology Help?, Jacqueline K. Eastman, Rajesh Iyer, Kevin L. Eastman
Jacqueline K. Eastman

Business Students' Perceptions, Attitudes, and Satisfaction with Interactive Technology: An Exploratory Study, Jacqueline K. Eastman, Rajesh Iyer, Kevin L. Eastman
Jacqueline K. Eastman

Perceptions of Status Consumption and the Economy, Jacqueline K. Eastman, Kevin L. Eastman
Jacqueline K. Eastman

Conceptualizing a Model of Status Consumption Theory: An Exploration of the Antecedents and Consequences of the Motivation to Consume for Status, Jacqueline K. Eastman, Kevin L. Eastman
Department of Marketing Faculty Publications

2011

Improving Undergraduate Student Satisfaction with the Consumer Behavior Course: Will Interactive Technology Help?, Jacqueline K. Eastman, Rajesh Iyer, Kevin L. Eastman
Department of Marketing Faculty Publications

Business Students' Perceptions, Attitudes, and Satisfaction with Interactive Technology: An Exploratory Study, Jacqueline K. Eastman, Rajesh Iyer, Kevin L. Eastman
Department of Marketing Faculty Publications

Perceptions of Status Consumption and the Economy, Jacqueline K. Eastman, Kevin L. Eastman
Department of Marketing Faculty Publications

Perceptions of Status Consumption and the Economy, Jacqueline K. Eastman, Kevin L. Eastman
Department of Marketing Faculty Publications

2010

Insurance Sales Agents and the Internet: The Relationship Between Opinion Leadership, Subjective Knowledge, and Internet Attitudes, Jacqueline K. Eastman, Alan D. Eastman, Kevin L. Eastman
Jacqueline K. Eastman

2006

Addressing Academic Dishonesty: The Implications for Business Schools, Professors, and Students, Jacqueline K. Eastman, Rajesh Iyer, Kevin L. Eastman
Jacqueline K. Eastman

2001

The Relationship Between Ethical Ideology and Ethical Behavior Intentions: An Exploratory Look at Physicians' Responses to Managed Care Dilemmas, Jacqueline K. Eastman, Kevin L. Eastman, Michael A. Tolson
Jacqueline K. Eastman

2000

Issues in Marketing Online Insurance Products: The Viewpoints of Agents, Kevin L. Eastman, Jacqueline K. Eastman, Alan D. Eastman
Jacqueline K. Eastman

Leaving an Unethical Managed Care Plan: An Exploratory Look at Doctors' Intentions, Jacqueline K. Eastman, Kevin L. Eastman, Michael A. Tolson
Jacqueline K. Eastman

1999

Leaving an Unethical Managed Care Plan: An Exploratory Look at Doctors' Intentions, Jacqueline K. Eastman, Kevin L. Eastman, R.B. Drennan
Jacqueline K. Eastman

1998

The Public Policy Implications of Managed Care: The Doctors' Perspective, Jacqueline K. Eastman, Kevin L. Eastman, Michael A. Tolson
Jacqueline K. Eastman

1997

The Ethics of Managed Care: An Exploratory Look at the Issues Facing Doctors, Jacqueline K. Eastman, Kevin L. Eastman, Michael A. Tolson
Jacqueline K. Eastman

The Ethics of Managed Care: An Initial Look at the Doctors' Perspective, Jacqueline K. Eastman, Kevin L. Eastman, Michael A. Tolson
Jacqueline K. Eastman

The Ethics of Insurance Professionals Versus Insurance Students: The Educational Implications, Jacqueline K. Eastman, Kevin L. Eastman, R.B. Drennan
Jacqueline K. Eastman

1995

The Ethics of Insurance Professionals Versus Insurance Students: The Educational Implications, Jacqueline K. Eastman, Kevin L. Eastman, R.B. Drennan
Jacqueline K. Eastman