Reaching the Price Conscious Consumer: the Impact of Personality, Generational Cohort and Social Media Use
Jacqueline K. Eastman
Part of the Marketing Commons
Works by Kevin L. Eastman in Marketing
2021
2020
Encouraging Consumer Charitable Behavior: The Impact of Charitable Motivations, Gratitude, and Materialism
Jacqueline K. Eastman
When Good Business Relationships Go Bad: A Quantitative Analysis of Dark Side Variables in Mature Supply Chain Relationships
Jacqueline K. Eastman
The Impact of Cognitive Age on Materialism, Status Consumption and Loyalty Proneness on the Indian Elderly
Jacqueline K. Eastman
The Impact of Cognitive Age on Materialism, Status Consumption and Loyalty Proneness on the Indian Elderly
Kevin Eastman
2019
The Impact of Personality and Social Media Use on Price Consciousness
Department of Marketing Faculty Publications
2017
2016
Conceptualizing a Model of Status Consumption Theory: An Exploration of the Antecedents and Consequences of the Motivation to Consume for Status
Kevin Eastman
Conceptualizing a Model of Status Consumption Theory: An Exploration of the Antecedents and Consequences of the Motivation to Consume for Status
Kevin Eastman
Encouraging Consumer Charitable Behavior: The Impact of Charitable Motivations, Gratitude, and Materialism
Kevin Eastman
Encouraging Charitable Behaviors: The Impact of Charitable Motivations and Materialism
Kevin Eastman
Improving Undergraduate Student Satisfaction with the Consumer Behavior Course: Will Interactive Technology Help?
Kevin Eastman
Business Students' Perceptions, Attitudes, and Satisfaction with Interactive Technology: An Exploratory Study
Kevin Eastman
Improving Undergraduate Student Satisfaction with the Consumer Behavior Course: Will Interactive Technology Help?
Kevin Eastman
Business Students' Perceptions, Attitudes, and Satisfaction with Interactive Technology: An Exploratory Study
Kevin Eastman
Encouraging Consumer Charitable Behavior: The Impact of Charitable Motivations, Gratitude, and Materialism
Kevin Eastman
Encouraging Charitable Behaviors: The Impact of Charitable Motivations and Materialism
Kevin Eastman
Encouraging Charitable Behaviors: The Impact of Charitable Motivations and Materialism
Jacqueline K. Eastman
Conceptualizing a Model of Status Consumption Theory: An Exploration of the Antecedents and Consequences of the Motivation to Consume for Status
Jacqueline K. Eastman
2015
Improving Undergraduate Student Satisfaction with the Consumer Behavior Course: Will Interactive Technology Help?
Jacqueline K. Eastman
Business Students' Perceptions, Attitudes, and Satisfaction with Interactive Technology: An Exploratory Study
Jacqueline K. Eastman
2011
2010
Insurance Sales Agents and the Internet: The Relationship Between Opinion Leadership, Subjective Knowledge, and Internet Attitudes
Jacqueline K. Eastman
2006
Addressing Academic Dishonesty: The Implications for Business Schools, Professors, and Students
Jacqueline K. Eastman
2001
The Relationship Between Ethical Ideology and Ethical Behavior Intentions: An Exploratory Look at Physicians' Responses to Managed Care Dilemmas
Jacqueline K. Eastman
2000
Leaving an Unethical Managed Care Plan: An Exploratory Look at Doctors' Intentions
Jacqueline K. Eastman
1999
Leaving an Unethical Managed Care Plan: An Exploratory Look at Doctors' Intentions
Jacqueline K. Eastman
1998
1997
The Ethics of Insurance Professionals Versus Insurance Students: The Educational Implications
Jacqueline K. Eastman