Part of the Marketing Commons

Works by Kenneth Henderson in Marketing

2015

Characteristics and Motivations of Die-Hard Sport Fans, Ryan Smart, Steve Chen, Kenneth Henderson
Journal of Applied Marketing Theory

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Characteristics and Motivations of Die-hard Sport Fans, Ryan Smart, Steve Shih-Chia Chen, Kenneth Henderson
Association of Marketing Theory and Practice Proceedings 2015

2014

Is Dynamic Pricing Viable for Small Market Collegiate Athletics?, Steve Chen, Kenneth Henderson, Cassandra Smith, Nicholas Mason
Journal of Applied Marketing Theory

PDF