Turn the Other Cheek or an Eye for Eye: Exploring Brand-to-Brand Dialogue on Social Media, Veronica Thomas, Kendra Fowler
Association of Marketing Theory and Practice Proceedings 2021

Beyond Endorsements: How Celebrity Creative Directors Influence Consumers’ Attitudes toward the Advertisement, Kendra Fowler, Veronica L. Thomas
Association of Marketing Theory and Practice Proceedings 2018

Online Service Benefits’ Impact on Relationship Strength, Quality, & Continuation Intention, Kendra Fowler, Eileen Bridges
Association of Marketing Theory and Practice Proceedings 2014

Exploring the Use of Managerial Intuition in Retail Site Selection Decisions, Kendra Fowler
Association of Marketing Theory and Practice Proceedings 2014

Provider and Customer Response to the Service Environment: a Field Experiment, Kendra Fowler, Eileen Bridges
Association of Marketing Theory and Practice Proceedings 2010