Part of the Marketing Commons

Works by Kathleen Houlihan in Marketing

2016

Changing the World of Higher Education: Creating a Student Capital Management System, Kathleen Houlihan
Association of Marketing Theory and Practice Proceedings 2016

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2015

Perceptions of Social Media and Online Shopping: A Comparison of Chinese and USA College Students, Anne H. Batory, Stephen S. Batory, Kathleen Houlihan, Ge Xiao
Association of Marketing Theory and Practice Proceedings 2015