Works

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Part of the Marketing Commons

2022

Facilitating the Choice of College Major Using the Consumer Decision Process, Content Marketing, and Social Media, Julie M. Pharr
Association of Marketing Theory and Practice Proceedings 2022

2019

Best Practices in Digital Content Marketing for Building University Brands, Julie M. Pharr
Association of Marketing Theory and Practice Proceedings 2019

2018

A Framework for Using Customer Journey Mapping Alongside Digital Content Marketing to Build the College Brand, Julie M. Pharr
Association of Marketing Theory and Practice Proceedings 2018

2016

From Ethical to Sustainable Consumption: An Exploratory Study of Students' Familiarity with Mindful Consumption, Julie M. Pharr
Association of Marketing Theory and Practice Proceedings 2016

2013

From Push to Pull — How Smartphones are Changing Mobile Marketing, Julie M. Pharr
Association of Marketing Theory and Practice Proceedings 2013

2011

Is ‘Fair-Trade-Certified’ the New Green Marketing? Leveraging the Rise of the Ethical Shopper in America, Julie M. Pharr
Association of Marketing Theory and Practice Proceedings 2011

2010

At the Intersection of Politics & Consumption: A Review of Ethical Shopping in America, Julie M. Pharr
Association of Marketing Theory and Practice Proceedings 2010