Increased Word-of-Mouth via Strategic Cause-Related Marketing, Michael L. Thomas, Linda G. Mullen, John P. Fraedrich
Michael L. Thomas

(x) Increased Word-of-Mouth via Strategic Cause-Related Marketing, Michael L. Thomas, Linda G. Mullen, John P. Fraedrich
Michael L. Thomas

Successful Cause-Related Marketing Partnering as a Means to Aligning Corporate and Philanthropic Goals: An Empirical Study, Michael L. Thomas, Linda G. Mullen, John P. Fraedrich
Department of Marketing Faculty Publications

(x) Successful Cause-Related Marketing Partnering as a Means to Aligning Corporate and Philanthropic Goals: An Empirical Study, Michael L. Thomas, Linda G. Mullen, John P. Fraedrich
Linda G. Mullen

(x) Successful Cause-Related Marketing Partnering as a Means to Aligning Corporate and Philanthropic Goals: An Empirical Study, Michael L. Thomas, John P. Fraedrich, Linda G. Mullen
Michael L. Thomas

Increased Word-of-Mouth via Strategic Cause-Related Marketing, Michael L. Thomas, Linda G. Mullen, John P. Fraedrich
Department of Marketing Faculty Publications

(x) Successful CRM Partnering as a Means to Aligning Corporate and Philanthropic Goals: An Empirical Study, Michael L. Thomas, John P. Fraedrich, Linda G. Mullen
Michael L. Thomas