Traditional vs. Online Universities: Who Is Using Social Media Marketing?, Lisa Witzig, Joe Spencer, Katlyn Myers
Association of Marketing Theory and Practice Proceedings 2017

Online Universities: Who Is Creating Virtual Communities?, Lisa Witzig, Joe Spencer, Katlyn Myers
Association of Marketing Theory and Practice Proceedings 2016

Sales Force Adoption and Usage of LinkedIn, Lisa Witzig, Joe Spencer, Dave McMahon, Katlyn Myers
Association of Marketing Theory and Practice Proceedings 2015

Intensity of LinkedIn Usage by “Truly Small” Firms to Promote Business-to-Professional Interactions, Lisa Witzig, Joe Spencer, Nikole Maki
Association of Marketing Theory and Practice Proceedings 2014

A Calculated Model of LinkedIn Feature Usage Across Organizational Types: Large, Small, and Non-profits, Joe Spencer, Lisa Witzig, Marcella Gallegos
Association of Marketing Theory and Practice Proceedings 2013