Assessing Stock Market Response to the Release of Ad Meter Rankings of Super Bowl TV Commercials, Jin-Woo Kim, Luther Trey Denton, Yin-Tien Wang
Luther Trey Denton

Do Advertising Efficiency and Brand Reputation Matter: Evidence from Super Bowl Advertising, Jin-Woo Kim, Traci H. Freling, Jacqueline K. Eastman
Jin-Woo Kim

Assessing Stock Market Response to the Release of Ad Meter Rankings of Super Bowl TV Commercials, Jin-Woo Kim, Luther Trey Denton, Yin-Tien Wang
Jin-Woo Kim

Effect of Movie Promotion during the Super Bowl on Valuation of Actors and Actresses, Jin-Woo Kim
Jin-Woo Kim

How Does Stock Market Respond to Advertising Rating? Evidence from Super Bowl Advertising, Jin-Woo Kim
Jin-Woo Kim

The Effect of Sponsorship-Fit on Firm Reputation: Focus on the Role of Customer Attitude as a Mediator, Dongjun Rew, Jin-Woo Kim
Jin-Woo Kim

Effects of Technological Capability on Operations and Marketing Capabilities, Taeuk Kang, Hui-Chen Chen, Jin-Woo Kim
Jin-Woo Kim

Assessing Advertising Efficiency: The Case of Super Bowl Advertising, Jin-Woo Kim
Jin-Woo Kim

Take-A-Stand: Looking at Super Bowl Event from a Media Planner’s Perspective, Jin-Woo Kim
Jin-Woo Kim

Does Movie Trailer Release during the Super Bowl Really Work? The Impact of Movie Promotion on Revenue and the Value of a Movie, Jin-Woo Kim, Traci H. Freling
Jin-Woo Kim

The Secret Sauce for Super Bowl Advertising: What Makes Marketing Work in the World’s Most Watched Event?, Jin-Woo Kim, Traci H. Freling
Jin-Woo Kim

Does Movie Trailer Release during the Super Bowl Really Work? The Impact of Movie Promotion on Revenue and Value, Jin-Woo Kim
Jin-Woo Kim

This Site is Currently Under Construction, Jin-Woo Kim
Jin-Woo Kim

The Effect of Sponsorship-Fit on Firm Reputation: Focus on the Role of Customer Attitude as a Mediator, Dongjun Rew, Jin-Woo Kim
Department of Marketing Faculty Presentations

(x) The Effect of Sponsorship-Fit on Firm Reputation: Focus on the Role of Customer Attitude as a Mediator, Dong Jun (DJ) Rew, Jin-Woo Kim
Jin-Woo Kim

Take-A-Stand: Looking at Super Bowl Event from a Media Planner’s Perspective, Jin-Woo Kim
Department of Marketing Faculty Presentations

(x) Take-A-Stand: Looking at Super Bowl Event from a Media Planner’s Perspective, Jin-Woo Kim
Jin-Woo Kim

Effects of Technological Capability on Operations and Marketing Capabilities, Taeuk Kang, Hui-Chen Chen, Jin-Woo Kim
Department of Marketing Faculty Publications

Do Advertising Efficiency and Brand Reputation Matter: Evidence from Super Bowl Advertising, Jin-Woo Kim, Traci H. Freling, Jacqueline K. Eastman
Jacqueline K. Eastman

Assessing Stock Market Response to the Release of Ad Meter Rankings of Super Bowl TV Commercials, Jin-Woo Kim, Luther Trey Denton, Yin-Tien Wang
Department of Marketing Faculty Publications

How Does Stock Market Respond to Advertising Rating? Evidence from Super Bowl Advertising, Jin-Woo Kim
Department of Marketing Faculty Presentations

(x) How Does Stock Market Respond to Advertising Rating? Evidence from Super Bowl Advertising, Jin-Woo Kim
Jin-Woo Kim

Assessing Advertising Efficiency: The Case of Super Bowl Advertising, Jin-Woo Kim
Department of Marketing Faculty Publications

Effect of Movie Promotion during the Super Bowl on Valuation of Actors and Actresses, Jin-Woo Kim
Department of Marketing Faculty Presentations

(x) Effect of Movie Promotion during the Super Bowl on Valuation of Actors and Actresses, Jin-Woo Kim
Jin-Woo Kim

The Secret Sauce for Super Bowl Advertising: What Makes Marketing Work in the World’s Most Watched Event?, Jin-Woo Kim, Traci H. Freling
Department of Marketing Faculty Publications

Do Advertising Efficiency and Brand Reputation Matter: Evidence from Super Bowl Advertising, Jin-Woo Kim, Traci H. Freling, Jacqueline K. Eastman
Department of Marketing Faculty Publications

Does Movie Trailer Release during the Super Bowl Really Work? The Impact of Movie Promotion on Revenue and Value, Jin-Woo Kim
Department of Marketing Faculty Publications

Does Movie Trailer Release during the Super Bowl Really Work? The Impact of Movie Promotion on Revenue and the Value of a Movie, Jin-Woo Kim, Traci H. Freling
Department of Marketing Faculty Presentations

(x) Does Movie Trailer Release during the Super Bowl Really Work? The Impact of Movie Promotion on Revenue and the Value of a Movie, Jin-Woo Kim, Traci H. Freling
Jin-Woo Kim

The More Efficient the Better: Advertising Efficiency and Its Impact on Firm’s Financial Performance, Jin-Woo Kim, Traci H. Freling
Jin-Woo Kim

Service Marketing Productivity and Firm Profit: Evidence from U.S. Domestic Airline Companies, Jin-Woo Kim, Edmund Prater
Jin-Woo Kim

Assessing the Long-Term Financial Performance of Ethical Companies, Jin-Woo Kim
Jin-Woo Kim

Linking Marketing Activities to Shareholder Value: Philosophical and Methodological Issues, Jin-Woo Kim, Michael Richarme
Jin-Woo Kim

The Relationship between International Diversification and Global Brand Value: Is It Linear? One Way? Country-of-Origin Dependent?, Jin-Woo Kim
Jin-Woo Kim

Applying the Service-Profit Chain to Internet Service Businesses, Jin-Woo Kim, Michael Richarme
Jin-Woo Kim