An Examination of Motivation and Identification of Football Fans, Jennifer Y. Mak, Carina King, Jinmoo Heo
Journal of Applied Marketing Theory

In House versus Outsourcing: Effects of Service Quality and Consumer Satisfaction of Sport Centers, Jennifer Y. Mak, Siu Yin CHEUNG
Journal of Applied Marketing Theory

Using Exploratory Factor Analysis to Identify Star Players’ Effects on the Branding Process of Professional Sports Teams, N. David Pifer, Jennifer Y. Mak, Won-Yul Bae, Jarrod Schenewark
Association of Marketing Theory and Practice Proceedings 2013

The Five-Factor Consumer Behavior Model for Intercollegiate Football Tickets Consumption, Jennifer Y. Mak, Siu Yin CHEUNG
Journal of Applied Marketing Theory

Service Quality of the Chinese YMCA of Hong Kong, Joyce Chan, Siu Yin CHEUNG, Jennifer Y. Mak
Journal of Applied Marketing Theory

The Five-factor Consumer Behavior Model For Intercollegiate Football Tickets Consumption, Jennifer Y. Mak, Siu Yin Cheung
Association of Marketing Theory and Practice Proceedings 2011

Collegiate Basketball Season-Ticket Holders’ Purchasing Motivation and Interests, Steve Chen, Jennifer Y. Mak
Journal of Applied Marketing Theory