Materialism and Consumer Purchases an Exploratory Study: Are There Segments of Materialistic Consumers?, Rick Mathisen, David Burns, Jennifer Hutchins
Association of Marketing Theory and Practice Proceedings 2018

Building a Model of Consumer Warfare Theory, David Burns, Jennifer Hutchins, Rick Mathisen
Association of Marketing Theory and Practice Proceedings 2017

Consumer Warfare: The Effect of Attitude toward One’s Rival on Attitudes toward Defensive Strategies, David J. Burns, Jennifer Hutchins, Rick Mathisen
Association of Marketing Theory and Practice Proceedings 2016