Athletic Foundation Membership: Marketing to Local Constituencies, James W. Satterfield, Edna Martinez, Adam McFarlane, Tony F. Franklin, Jennifer Horace, Mike Godfrey
Association of Marketing Theory and Practice Proceedings 2011

Municipalities and University Athletic Departments: The Collaborative Funding of Capital Improvement Projects, James W. Satterfield, Tony Franklin, Jennifer Horace, April Flint, Mike Godfrey
Association of Marketing Theory and Practice Proceedings 2010