Rugby as a Growth Model for College Marketing, Nicolas P.E Whitrow, Justin M. Hickey, James W. Satterfield, Michael G. Godfrey
Association of Marketing Theory and Practice Proceedings 2014

Athletic Foundation Membership: Marketing to Local Constituencies, James W. Satterfield, Edna Martinez, Adam McFarlane, Tony F. Franklin, Jennifer Horace, Mike Godfrey
Association of Marketing Theory and Practice Proceedings 2011

Municipalities and University Athletic Departments: The Collaborative Funding of Capital Improvement Projects, James W. Satterfield, Tony Franklin, Jennifer Horace, April Flint, Mike Godfrey
Association of Marketing Theory and Practice Proceedings 2010

A Fighting Chance: The Struggle of a Historically Black College Athletic Program, James W. Satterfield
Association of Marketing Theory and Practice Proceedings 2010