Push and Pull Factors Influencing the Level of Participation of Leisure Skiing in China, Xinghua Wang, James J. Zhang
Association of Marketing Theory and Practice Proceedings 2019

Role of Sponsor-Selection in Marketing Communications of New Local Hallmark Events: A Perspective of Image Transfer, Jerred Jungi Wang, James J. Zhang
Association of Marketing Theory and Practice Proceedings 2019

Understanding and Measuring Esports Online Spectator Motivation: Development of a Scale, Tyreal Yizhou Qian, James J. Zhang
Association of Marketing Theory and Practice Proceedings 2019

Community Sport Service Provision, Resident Satisfaction, and Participation, Liangjun Zhou, Xiaoying Chen, Beth A. Cianfrone, Jerred Junqi Wang, Nathan David Pifer, James J. Zhang
Association of Marketing Theory and Practice Proceedings 2017

The Development of NBA in China: A Glocalization Perspective, Jerred Junqi Wang, Liangjun Zhou, Xiaoying Chen, James J. Zhang
Association of Marketing Theory and Practice Proceedings 2017

What Is Wrong With Chinese Soccer? Consumers’ Attention, Involvement, and Satisfaction, Bo Gong, Nathan D. Pifer, Jerry J. Wang, Minhong Kim, Minkil Kim, Tyreal Y. Qian, James J. Zhang
Association of Marketing Theory and Practice Proceedings 2016

Influence of Social Motivations on Spectator Consumption Behavior of a Formula One Grand Prix Event, Kevin K. Byon, Suk-kyu Kim, Jae-gu Yu, James J. Zhang, Chong Kim
Association of Marketing Theory and Practice Proceedings 2013

Effectiveness of Green Olympic Initiatives on Reasons Affecting Residents’ Actions to Support the Olympic Movement, Liyan Jin, Kevin K. Byon, James J. Zhang, Neil Xindong Ma, Daniel P. Connaughton
Association of Marketing Theory and Practice Proceedings 2013

Assessing Event Quality of High School Football Games: Development of a Scale, Kevin Byon, Matthew Ziemnik, Eddie T. C. Lam, James J. Zhang
Journal of Applied Marketing Theory

Value of Professional Sport Teams in the Community: Reexamining the Measurement Properties of the Community Impact Scale, Dae Hyun Kim, James J. Zhang, Yong Jae Ko
Journal of Applied Marketing Theory

Dimensions of Market Demand Associated with Professional Women Basketball Game Events in Korea, Sophia D. Min, James J. Zhang, Chong Kim, Daehyun Kim
Association of Marketing Theory and Practice Proceedings 2011

Exploring the Factors Affecting the Perceived Program Quality of International Sports Education Programs, Luke Lunhua Mao, James J. Zhang
Association of Marketing Theory and Practice Proceedings 2011

Building Consumer-Based Brand Equity through Sport Sponsorship: Roles of Consumers’ Involvement, Emotions, and Attitude Towards the Sponsored Event, Luke Lunhua Mao, James J. Zhang
Association of Marketing Theory and Practice Proceedings 2011

The Influence of Core Service Quality and Peripheral Service Quality on Behavioral Intentions: Mediating Effect of Perceived Value, Kevin K. Byon, James J. Zhang
Association of Marketing Theory and Practice Proceedings 2011

Impact of Parent Satisfaction toward the Quality of After School Programs on Their Conative Behaviors: A Path Analysis, Sophia D. Min, Luke Lunhua Mao, James J. Zhang, Charles E. Byrd, Liyan Jin
Association of Marketing Theory and Practice Proceedings 2011

Dimensions of Problem Gambling Behavior Associated with Purchasing Sports Lottery, Hai Li, Luke Lunhua Mao, James J. Zhang
Association of Marketing Theory and Practice Proceedings 2011

Dimensions of Event Quality Associated with High School Football Games: Scale Development, Kevin K. Byon, Matthew Ziemnik, Eddie Lam, James J. Zhang
Association of Marketing Theory and Practice Proceedings 2010