Part of the Marketing Commons

Works by James A. Muncy in Marketing

2020

Using Classroom Response Technology to Create an Active Learning Environment in Marketing Classes, James A. Muncy, Jacqueline K. Eastman
Jacqueline K. Eastman

2015

Using Classroom Response Technology to Create an Active Learning Environment in Marketing Class, James A. Muncy, Jacqueline K. Eastman
Jacqueline K. Eastman

Medical Advertising on Demand: A Content Analysis of YouTube Direct-to-Consumer Pharmaceutical Advertisements, James A. Muncy, Rajesh Iyer, Jacqueline K. Eastman
Jacqueline K. Eastman

2014

Medical Advertising on Demand: A Content Analysis of YouTube Direct-to-Consumer Pharmaceutical Advertisements, James A. Muncy, Rajesh Iyer, Jacqueline K. Eastman
Department of Marketing Faculty Publications

2013

The Journal of Advertising: Twenty-Five Years and beyond, James A. Muncy, Jacqueline K. Eastman
Jacqueline K. Eastman

2012

Using Classroom Response Technology to Create an Active Learning Environment in Marketing Classes, James A. Muncy, Jacqueline K. Eastman
Department of Marketing Faculty Publications

Using Classroom Response Technology to Create an Active Learning Environment in Marketing Class, James A. Muncy, Jacqueline K. Eastman
Department of Marketing Faculty Publications

1998

Materialism and Consumer Ethics, James A. Muncy, Jacqueline K. Eastman
Jacqueline K. Eastman

1997

Brand Preferences of School Age Children: An Exploratory Analysis, Jacqueline K. Eastman, Leisa R. Flynn, James A. Muncy, Douglas A. David
Jacqueline K. Eastman