Part of the Marketing Commons

Works by Jacob Forehand in Marketing

2020

Economic Expectations For the Holiday Season: A Comparison of Retailer Versus Consumer Perceptions, Jacob Forehand, Jacqueline K. Eastman, Benjamin P. McKay
Jacqueline K. Eastman

2015

Examining Retailer and Consumer Perceptions in Determining Economic Expectations, Jacqueline K. Eastman, Benjamin P. McKay, Jacob Forehand
Jacqueline K. Eastman

2010

Examining Retailer and Consumer Perceptions in Determining Economic Expectations, Jacqueline K. Eastman, Benjamin P. McKay, Jacob Forehand
Department of Marketing Faculty Publications

Link

2009

Economic Expectations For the Holiday Season: A Comparison of Retailer Versus Consumer Perceptions, Jacob Forehand, Jacqueline K. Eastman, Benjamin P. McKay
Department of Marketing Faculty Publications