Part of the Marketing Commons

Works by Jacob C. Warren in Marketing

2020

The Impact of Cause-Related Marketing on Millennials’ Product Attitudes and Purchase Intentions, Jacqueline K. Eastman, Bryant Smalley, Jacob C. Warren
Jacqueline K. Eastman

2019

The Impact of Cause-Related Marketing on Millennials’ Product Attitudes and Purchase Intentions, Jacqueline K. Eastman, Bryant Smalley, Jacob C. Warren
Department of Marketing Faculty Publications

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