Investigating Consumer Concept in a Niche Retail Market, Gary R. Holmes, Clinton Amos, Grace Lixuan Zhang
Journal of Applied Marketing Theory

The Role of Consumer Self-Concept, Gary R. Holmes, Clinton Amos, Lixuan Zhang
Association of Marketing Theory and Practice Proceedings 2018

An Analysis of Marketing Student Perceptions of Proper Organizational Behaviors, Charles E. Pettijohn, Gary R. Holmes
Association of Marketing Theory and Practice Proceedings 2017

Exploring Impact Philanthropy, Altruistic, Hedonic, and Egoistic Motivations to Support Animal Causes, Clinton Amos, Gary R. Holmes, Anthony T. Allred
Association of Marketing Theory and Practice Proceedings 2014