Physical and Emotional Impact of Lighting Conditions in Higher Education Classrooms, Robert P. McDonald, Gallayanee Yaoyuneyong
Association of Marketing Theory and Practice Proceedings 2023

Early-Career Professional Athletes, Social Media Marketing, and Sponsorship, Nichada Satasuk, Gallayanee Yaoyuneyong
Association of Marketing Theory and Practice Proceedings 2020

The Role of Brand Personality in Setting Expectations for Engagement on Social Media, Joanne T. Cao, Jamye Foster, Gallayanee Yaoyuneyong
Association of Marketing Theory and Practice Proceedings 2019

The Impact of Brand Love, Brand Attachment, and Electronic Shopping Experience Satisfaction (eSES) on Consumer Willingness to Write Reviews, Michelle Le, Joanne T. Cao, Gallayanee Yaoyuneyong
Association of Marketing Theory and Practice Proceedings 2019

Developing Scale of Tourists’ Attitude Toward Culture Souvenirs, Wei Wang, Gallayanee Yaoyuneyong, Pauline Sullivan, Brigitte Burgess
Association of Marketing Theory and Practice Proceedings 2019

A Model for Perceived Destination Value and Tourists' Souvenir Intentions, Wei Wang, Gallayanee Yaoyuneyong, Pauline Sullivan, Brigitte W. Burgess
Journal of Applied Marketing Theory

Experiential or Instrumental? The Role of Shared Responsibility in Academic Success, Joanne T. Cao, Jamye Foster, Gallayanee Yaoyuneyong, Alice Townsend
Association of Marketing Theory and Practice Proceedings 2018

Travel Motivation Influence Attitudes toward Cultural Souvenirs and Travel Intentions, Wei Wang, Gallayanee Yaoyuneyong, Pauline Sullivan, Brigitte Burgess
Association of Marketing Theory and Practice Proceedings 2018

Modeling the Relationship between Destination Perceived Value and Tourist Souvenir Buying Intention, Wei Wang, Gallayanee Yaoyuneyong, Pauline Sullivan
Association of Marketing Theory and Practice Proceedings 2017