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Part of the Marketing Commons

Works by Felipe Korzenny in Marketing

2015

Brand Engagement and Consumer Innovativeness, Ronald E. Goldsmith, Leisa R. Flynn, Felipe Korzenny
Journal of Applied Marketing Theory

PDF

2013

Ethnicity’s Effect on Brand Loyalty among American Consumers, Neelen Leslie, Felipe Korzenny
Association of Marketing Theory and Practice Proceedings 2013

PDF

2011

The Relationship Between Consumer Acculturation And Brand Engagement Among U.s. Hispanics, Brian Parker, Felipe Korzenny, Leisa Reinecke Flynn
Association of Marketing Theory and Practice Proceedings 2011

2010

Brand Engagement and Consumer Innovativeness, Ronald E. Goldsmith, Leisa Reinecke Flynn, Felipe Korzenny
Association of Marketing Theory and Practice Proceedings 2010

PDF

 
 

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