A Comparison of the Green Mindset and An Array of Green Customer Citizenship Behaviours of Adult Residents in South Africa and the United States, Christo Bisschoff, Estelle van Tonder, Sam Fullerton
Association of Marketing Theory and Practice Proceedings 2023

Differences in Consumers’ Green Consumption Mindsets and Behavior Across South Africa, South Korea and the United States Based upon Measures of Hofstede’s Cultural Dimensions Theory, Sam Fullerton, Estelle van Tonder, Jungki Lee
Association of Marketing Theory and Practice Proceedings 2023

When the Going Gets Tough: Motivations of Customer Helpers’ Further Green Helping Behavior Intentions, Estelle van Tonder, Boitshepo Cl Mkhondo, Christo Bisschoff, Sam Fullerton
Association of Marketing Theory and Practice Proceedings 2022

Factors Impacting One’s Self-Classification into One of the Five Categories of a Typology Delineating Green (and not so Green) Consumers, Sam Fullerton, Tammy McCullough, Estelle van Tonder
Association of Marketing Theory and Practice Proceedings 2021

Factors Impacting One’s Self-Classification into One of the Five Categories of a Typology Delineating Green (and not so Green) Consumers, Sam Fullerton, Tammy McCullough, Estelle van Tonder
Association of Marketing Theory and Practice Proceedings 2020