The New Grocery Retail Journey: Stimuli and Mobile Influences on a Consumer’s Unplanned Shopping and Spending Behavior, Dale A. Cake, Vikas Agrawal, Douglas Johansen, Wooyang Kim
Association of Marketing Theory and Practice Proceedings 2022

How Customer Engagement and Customer Participation Translate Across High-Involvement Purchases (Like Higher Education), Wendy Gillis, Douglas Johansen, Shiri D. Vivek
Association of Marketing Theory and Practice Proceedings 2019

A New In-Store Digital Landscape: Effect on Engagement, Innovativeness, and Unplanned Grocery Shopping Outcomes, Dale Cake, Vikas Agrawal, Douglas Johansen
Association of Marketing Theory and Practice Proceedings 2018

How Customer Engagement and Customer Participation Translate Across High-Involvement Purchases (Like Higher Education), Wendy T. Gillis, Douglas Johansen, Shiri D. Vivek
Association of Marketing Theory and Practice Proceedings 2018