Part of the Marketing Commons

Works by Dongjun Rew in Marketing

2017

The Effect of Sponsorship-Fit on Firm Reputation: Focus on the Role of Customer Attitude as a Mediator, Dongjun Rew, Jin-Woo Kim
Jin-Woo Kim

2016

The Effect of Sponsorship-Fit on Firm Reputation: Focus on the Role of Customer Attitude as a Mediator, Dongjun Rew, Jin-Woo Kim
Department of Marketing Faculty Presentations

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