The Effect of a Limited-Edition Offer Following Brand Dilution on Consumer Attitudes Toward a Luxury Brand, Hyunju Shin, Jacqueline K. Eastman, David L. Mothersbaugh
Jacqueline K. Eastman

Employing Proactive Interaction for Service Failure Prevention to Improve Customer Service Experiences, Hyunju Shin, Alexander E. Ellinger, David L. Mothersbaugh, Kristy E. Reynolds
Hyunju Shin

The Effect of a Limited-Edition Offer Following Brand Dilution on Consumer Attitudes Toward a Luxury Brand, Hyunju Shin, Jacqueline K. Eastman, David L. Mothersbaugh
Hyunju Shin

The Effect of a Limited-Edition Offer Following Brand Dilution on Consumer Attitudes Toward a Luxury Brand, Hyunju Shin, Jacqueline K. Eastman, David L. Mothersbaugh
Department of Marketing Faculty Publications

Employing Proactive Interaction for Service Failure Prevention to Improve Customer Service Experiences, Hyunju Shin, Alexander E. Ellinger, David L. Mothersbaugh, Kristy E. Reynolds
Department of Marketing Faculty Publications

Exploiting Proactive Interaction to Improve Retail Experiences, Hyunju Shin, Alexander E. Ellinger, David L. Mothersbaugh
Hyunju Shin

The Effect of the Limited-Edition Offer on Brand Image Rejuvenation, Hyunju Shin, David L. Mothersbaugh
Hyunju Shin