Part of the Marketing Commons

Works by Dallas Branch Jr. in Marketing

2015

Larger Beyond Amateurism: The Rebranding of Major College Athletics, Dallas Branch Jr., Olin L. Adams, Marie Kraska
Association of Marketing Theory and Practice Proceedings 2015

2014

Monetizing Social Media in the Sport Industry--Or Not?, Dallas Branch Jr., Jason Falls
Association of Marketing Theory and Practice Proceedings 2014

PDF