Re-branding: The Case of Southern Miss Athletics, Dennis Phillips, R. Doug Manning, Brian Crow, Dallas Branch, Ronald Dick
Association of Marketing Theory and Practice Proceedings 2016

Soccer Marketing in the United States, Brian Crow, Dennis Phillips, Dallas Branch, Greg Hutton
Association of Marketing Theory and Practice Proceedings 2013

Social Marketing as a Catalyst for Building New Relationships between Sport Practitioners and Academicians, Eric C. Schwarz, Dallas Branch
Journal of Applied Marketing Theory

Social Marketing as a Catalyst for Building New Relationships between Sport Practitioners and Academicians, Eric C. Schwarz, Dallas Branch
Association of Marketing Theory and Practice Proceedings 2011