Personal Brand Equity in LinkedIn: Impression Management as an Antecedent and Behaviors as Consequences, Carlos Valdez, Jorge Villegas, David Penn
Association of Marketing Theory and Practice Proceedings 2023

Brand Me: How LinkedIn Training Improves Personal Branding by influencing Self-esteem and Job Search Self-efficacy by generating an All-Star profile, Christopher Leo, Timothy Halloran, Carlos Valdez, Leslie Connell, Jennifer Morin
Association of Marketing Theory and Practice Proceedings 2023

The Perceptions and Experiences of Human Resources Recruiters Regarding Linkedin as an Online Personal Branding Representation of Recent Business Graduates, Carlos Valdez, Carole Ann Creque, David Penn, James Gallo
Association of Marketing Theory and Practice Proceedings 2022

Professional Networking and Personal Branding with Linkedin During The COVID-19 Pandemic: Personality, Impression Management, and Dirtiness in Digital Contexts, Carlos Valdez, Leslie Connell, Christopher Leo, Jennifer Morin
Association of Marketing Theory and Practice Proceedings 2022

Building a Personal Brand Using Impression Management in Social Networks, Carlos Valdez, Jorge Villegas
Association of Marketing Theory and Practice Proceedings 2022