Part of the Marketing Commons

Works by Bryan Hochstein in Marketing

2022

Is Sales Competition A Good Motivator or a Bad Idea? The Underlying Mechanism of Threat Appraisals, William J. Zahn Ph.D., Yi Peng, Willy Bolander, Bryan Hochstein, David Mathis
Association of Marketing Theory and Practice Proceedings 2022

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2011

Salesperson Counterproductive Work Behaviors, Bryan Lilly, Bryan Hochstein
Association of Marketing Theory and Practice Proceedings 2011