Part of the Marketing Commons

Works by Bruce Alford in Marketing

1996

An Exploratory Investigation of Ethical and Unethical Children's Promotional Practices: The Viewpoints of Mothers and Fathers, Jacqueline K. Eastman, Laura Spells, Bruce Alford, Cathy Oliver
Jacqueline K. Eastman

Ethical Issues of the Nineties, Jacqueline K. Eastman, Bruce Alford, Allan C. Reddy, Sid Duddley, Bob Corey
Jacqueline K. Eastman